Mistakes of a Rookie Event Planner: 5 Dos and Don'ts

Along my event planning journey, I’ve learned a whole lot about the industry—sometimes the hard way. Fortunately, I’ve also learned through the mistakes of other planners who were willing to share his/her experiences. Some of these lessons seem obvious, but trust me…they happen more than you can imagine. Here are a few dos and don’ts of the event planning industry:


DON’T undercharge. Are you barely breaking even? It happens to the best of us! By the time you factor in travel, mileage, labor and your talent—you are hardly profiting (if at all).

DO be calculated with the way you price. There is no simple formula, but be sure to consider your overhead costs, years of experience, and the overall value brought to the table. Granted, we all have to start somewhere. But as you build and invest in yourself and your business, your prices must be a reflection of those investments. This also allows you to bring in the clientele you are looking for. Reasonable clients are willing to pay for quality services; do not sell yourself short!


DON’T become jack of all trades and master of none. In the beginning I would pride myself on providing rentals, florals, balloons, stationary, linens, d